Children's Creativity Museum
Branding Extension
Design Lead:
Sam Beutelschies
Carolyn Kim, Sam Beutelschies
Children's Creativity Museum

The Organization

Children’s Creativity Museum nurtures creative confidence and collaboration in all children and families through hands-on multimedia arts and technology experiences. CCM empowers children to be active producers of digital media instead of passive consumers. CCM values equity, co-creation, diversity, and humility to uplift the community.

The Brief

Children’s Creativity Museum wants to rethink its visitor experience and design a system + specific deliverables that will enable that. This project is slightly more open-ended—and thus more exciting! This could be a narrative map, info brochure, stickers, buttons, interactive signage—anything we come up with is on the table.

Our Strategy

In such an open-ended project, we found it necessary to develop a comprehensive, research-informed systematic approach that touched on all of the client’s needs and everything our team found necessary to expand. We created a five-point approach to this project wherein each point informed the next to create a cohesive, expansive system that the Children’s Creativity Museum can use in all of its design operations.

We started by redesigning and reformatting CCM’s existing critters by giving them defined purposes as brand elements; we assigned each critter to an exhibit in order to expand on the museum’s wayfinding, branding consistency, and color coordination, which defined how we approached the rest of our design work. Secondly, we refreshed CCM’s branding to reflect their core values and emphasize purpose by ensuring each element of the system is cohesive and necessary. Thirdly, we formatted the map as a creative & interactive touchpoint to enhance navigating the in-person experience and we applied our design as a tactile, three-dimensional experience to promote a better understanding of the museum. Fourthly, we improved wayfinding through a new signage system and applying visual cues onto physical spaces and structures. Lastly, we developed some additional collateral that the museums needed that defined how our system will be employed and expanded in the future.