Elder Care Alliance / Green 2030 Initiative
Branding Extension
Design Lead:
Dionne Lugue
Dionne Lugue, Matt Kleinman, Janga Militello
Elder Care Alliance

Elder Care Alliance serves seniors and their families in the San Francisco Bay Area. Their first elder care facility opened in 1907, founded by the Sisters of Mercy. ECA is committed to serving and enriching the holistic wellness of older adults and those who care for them.

Elder Care Alliance approached TBD* with the idea of creating a pattern system that brings seniors’ desire to leave the world better for future generations. This pattern would also spark conversation around sustainability while reflecting how ECA wants the senior population to be seen: as individuals full of life. Our design invokes a sense of community and will be used for promoting their sustainability initiative, ECA Green 2030.