Elder Care Alliance / "Look Deeper"
Design Lead:
Jennifer Kim
Jennifer Kim, Kermen Choung
Elder Care Alliance

With the rise of COVID-19 ageism has become more prevalent than ever. Our job as designers was to design to raise awareness of the prevalent ageism that co-exists within society today. "Look Deeper" explores the inner layers of an individual and like the rings of a tree symbolizes, life, experience, strength, and endurance. Rather than raising awareness about ageism with images of older adults, a more illustrative approach was taken in order to bring dignity and respect to older adults and remind others that age is just a number.