Galería de la Raza
Branding System
Design Lead:
Henry Rivera
Vrinda Gangwal, Henry Rivera
Galería de la Raza

Galería de la Raza is a space dedicated to showcasing Xicanx and Latinx art and culture. It utilizes community arts and programs for youth of color to navigate issues of social inequality, urban development, affordable housing, and preserving the cultural legacy of communities of color.

Galería de la Raza approached TBD* with the idea of crafting a brand identity that helps rebuild their existing brand to better reflect where they stand as an institution now, and where they are headed for the future. This rebrand is the first phase in a larger project to rebuild their online presence and present the institution in a more formal manner.