Idiot String
Branding System
Design Lead:
Triet Dang
Triet Dang, Alexis Elazegui
Idiot String

“We felt very seen and heard by the designers, and it was a useful exercise for us to articulate what we do. We also really love our new identity package, and feel that it expresses what we're about.” —Rebecca Longworth, Idiot String

Idiot String is a collaborative non-profit theater company dedicated to creating new works of ensemble theatre that are accessible to a broad audience and inspire creativity, engagement in the physical world, and connection between people.

Idiot String approached TBD* with the need of creating an identity that would reflect their voice and mission. The solution evokes both the ensemble nature and unique idiosyncrasy of Idiot String.