Mayor’s Office of Housing and Community Development
Branding System
Design Lead:
Kei Fu
Designers:
Kei Fu, Manasvi Shah
Client:
Mayor’s Office of Housing and Community Development

The Mayor’s Office of Housing and Community Development supports residents with affordable housing opportunities and essential services to build strong communities. They fund programs that provide affordable housing in partnership with community organizations in San Francisco.

The Mayor’s Office of Housing and Community Development approached TBD* to help them create an identity that would have the visual authority associated with the Mayor’s Office of San Francisco while also communicating the human narrative that is at the heart of housing. In addition, they wanted to introduce the new identity to San Francisco through a MUNI campaign that would help advertise DAHLIA, an open-source affordable housing portal. The campaign would emphasize accessibility and welcome San Franciscans to reach out and apply for affordable housing.